A DAY IN THE LIFE OF A WEDDING PLANNER

If you have ever watched ”The Wedding Planner,” or any other wedding show or film you may already have an ideal perspective of what the event planning and industry may look and feel like. To be completely truthful with you, the event planning and hospitality industry isn’t as glamorous as you may think. Let me give you a raw, unfiltered glimpse into a real day of an event planner and wedding business owner. 

I am Laura Louise Hall, wedding stylist and planner. I love my job but it is very hard running your own business.

• 7:00 am: Early bird catches the worm I wait till I get to the office before I make my first coffee. (my lifeblood during our event seasons) and starting to get ready for the day. I quickly scan my email inbox to see if anything needs to be prioritised as the first thing we start working on.
• 7:30 am: After a couple of coffees I start to become more of a human and definitely more productive. I always keep many lists on the go so I have a very clear day of my day ahead.
• 8:30 am – 12.30pm Emails, emails emails! Following up with suppliers, couples and clients, scheduling meetings and mood boards. Tracking client budgets and timelines as well as a few little peeks at the social media world to make sure I’m up on the latest news in the industry
• 12:30 – 3:30 pm: My creative time! Once the heavy logistical items are crossed off of the to-do list, it frees up my mind and puts me in a much more creative space. This is the time I reserve for creating event design briefs, researching new and different ideas, hold creative discussions, etc. This is often my most favorite part of the day
• 3:30 – 5.00pm: This is generally when my clients will start to free up during their days and tend to hold calls with me. I will have completed a lot of client follow-ups by this point in the day, so it’s great to be able to give my clients a status update and next steps as needed. Here, I also start to compile the next day’s to-do list.
• 5 – 7.00pm: Most days, this is the time when I start to wind down from the office unless I have any meetings scheduled. I always have a to-do for the next couple of days so I can keep as prepared as possible.